Bertelsmann Eying Chinese TV Market
Bertelsmann has its sights set on the Chinese TV production market! With 40 bookstores already open and another 40-50 being built, the german giant is looking for ways to expand its portfolio within the country. Although no specific plans are confirmed, the company has said it is in negotiations with both Chinese companies and government departments.
Company chairman Gunter Thielen was recently quoted as saying
“It is still impossible for a foreign company to acquire TV channels in China, but Bertelsmann may produce programs in cooperation with Chinese partners.”
Bertelsmann is yet another of the major Western media conglomerates to open discussions on entering China’s television market following Sony’s joint venture plans with China Film Group.
China Leapfrogs U.S. In Video-On-Demand Over Internet
In yet another example of China’s technology surpassing that of the U.S., China’s former “Ma Bell” telecom announced it is developing technology to allow people to request previously-aired TV episodes and films over the internet. The move is equivalent to Verizon offering re-runs of Friends on demand via an internet service. According to industry analysts, there is projected to be a large upsurge in this arena…
“After China opened movie and TV program production a month ago, Sony, Viacom, News Group, Disney and other foreign firms have stepped up investment in this sphere. Market analysts predicted that there would be nearly one billion yuan of foreign venture capital coming to The Chinese media industry in 2005, with movie and TV program production to become the most likely recipient.”
Unfortunately, this new service will not include syndication of any American content, but it does mark an increase in Chinese demand for video content, and it is a definite sign that the market-driven economics is gathering momentum in China’s media industry. The future may bear fruit for domestic and foreign investors.