The China Angle: ‘Cupid Puts In Overtime’
Online games typically reap the most profits from different festivities in China, particularly those that are popular among the younger crowd. This year’s lunar calendar contains two Julies, which means there are one more traditional Valentine’s Day (July 7) in China to please the online game providers. Starting from there, this web page from Gamasutra.com provides more latest news with respect to the Chinese online gaming industry.
“For China’s online game companies, an extra Valentine’s Day is nearly as good as having an extra Christmas shopping season. Most have already taken advantage of the first Chinese Valentine’s Day on July 31. Every company launched special in-game activitiesfor the holiday. Netease was the big winner with around two-thirds of its 300 server groups at full capacity for its Q (cute) -Style MMORPG Fantasy Westward Journey during the activity.”
Disney sees gaming in China as entry point
It looks like the mobile arena is not the only option international media giants are considering when it comes to market penetration in China. Based on this story from AdAge.com, Disney’s famous cartoon characters will soon make their first appearance in Chinese online games. This attempt will likely open the door to a lot more business opportunities for the company, rather than patiently waiting for the the markets of traditional media (i.e., television and film) to open up.
Online Games To Cash In On Women
Interestingly, online games are becoming increasingly popular among Chinese women. To appeal to more female players, some online gaming companies have designed many new games tailered to the tastes and preferences of women. Based on this story from China Daily, some of these “girly” games are actually very popular among professional women.
“The similarities of the games: lovely images, animals and one round in a short time. The principle of the female game is to go easy on the sex and violence that attract male players.”
Online Game Providers Seek New Way Of Making Profits
Despite the recent exciting growth of the Chinese online gaming industry, some speculators indicate that the size of online gamers might cease to expand soon. Confronted with increasingly severe challenges, Chinese online game providers have started to adopt innovative strategies to attract existing and potential gamers. Based on this article from Sina.com, competition in this industry may escalate to an even more heated extent.
“For players the competition between game providers has just about put them in a win-win position but many are realizing that the freebies come with a cost.”
Ninjas in Pyjamas Invade China
The Chinese online gaming market continues to bring excitement to the world. As a result, investors from around the globe are seeking opportunities to obtain a share in the industry, as well as its related markets. As Asia Times reports, a Swedish company, who claims to be one of the most well-known “e-sports teams” in the world, has recently made initial moves into the Chinese market.